This multi-faceted campaign lived everywhere from social platforms, podcast integrations and a LinkedIn panel discussion and contained over 250 peices of content. The work was created, produced, and launched in the midst of the global pandemic.
Call for entries for the 2021 Class of the Ford Hall of Fans.
From creative concept through final production, I was involved in every aspect of this project. The team partnered with the Mill London, New York and AKQA. We produced a number of assets across all platforms including a mobile app, cinema, broadcast, social and out-of-home content.
The Go Further Stories was one of the most fulfilling projects of my career. A small group of us at GTB were tasked to vet and produce over 40 films that highlighted Ford owners, employees and dealers globally. The stories focused on those who made a difference in their communities. We were able to provide some much deserved attention to nonprofits and work with amazing documentary directors.
Smart and simple executions consisting of TV, pre-roll and cinemagraphs for Ford Service. We featured Techs and Bryan Cranston for the campaign. My favorite of the bunch is “Spare Tire”.
With this campaign we set out to capture the pure joy and magic of driving, all seen through genuine, unexpected moments. These moments were experienced within the car. My favorite moment is the cat using his paw to close the window. He really did it! (We hired the best acting cat in the biz).
We partnered with VICE to create a short documentary featuring cities globally that are looking to improve urban living through mobility.
People love stories about their Dads. People love stories about cars. People love stories about their Dads and cars. So when Father’s Day came around we were asked to come up with a scrappy way to celebrate Dads and cars on our Ford social channels. The result: some fun, quirky animated shorts.
This was an exciting assignment. Our team had two weeks to curate user generated content, locate historical footage and film multiple Mustang Pony scenes. The result? A successful social campaign with over 3.2 MM views, 8K comments and 3K shares.
Our task was to showcase the first SUV from the Ford Performance Team. The result? A dynamic campaign featuring broadcast, cinema, social and OLA assets. Over 100 assets in total.
A fun spot that utilized a pop music track, previz, choreography, multiple wardrobe changes and motion control.
If you have ever been the parent of a new driver in your household you can probably relate to this commercial. The purpose of the spot was to demonstrate the many features that Ford vehicles offer to keep new drivers safe. It was one of many great spots in this multi-million dollar campaign.
Team Detroit wanted to celebrate the philanthropic efforts of their employees outside the agency and I was lucky enough to be assigned to the project. It was an honor producing Dean Ditto’s compelling story of his volunteer work to help end Veteran suicide. We produced a print, social and video campaign that helped raised funds for the nonprofit Active Heroes.
Our task was to launch the new C-MAX hybrid, which resulted in a partnership with the animators that created the Italian cartoon La Linea. As the producer, my challenge was to create a workflow between the original cell animators in Italy and current technology. We produced an award-winning TV campaign, digital assets and a one-of-a-kind Instagram stop-motion animation.
